Project developed in Bravent in collaboration with Microsoft Qatar and Qatar Tourism for the Geneva International Motor Show Qatar (GIMS Qatar) stands out for its innovative approach that combines a passion for motorsports with cutting-edge mixed reality technology, particularly making use of Remote Rendering and Edge Computing technologies.

Key Features:

1. Advanced Holographic Realism: The use of Hololens 2 allows attendees to experience the visualization of a full-scale Formula 1 car as a hologram. Incorporating Remote Rendering and Edge Computing ensures an unprecedented level of realism and definition, taking the viewing experience to new heights of detail and precision.
2. Educational Interactivity: In addition to the car visualization, the experience offers a unique opportunity for users to explore every component of the Formula 1. Through detailed visual explanations, the changes and improvements introduced in the new season are highlighted, providing a comprehensive understanding of the technology behind these high-speed racing vehicles.
3. Mixed Reality Competition: One of the most exciting features of the event is the opportunity to drive the Formula 1 car on the Qatar circuit, directly on the exhibition floor. Thanks to the power of Edge Computing, users can compete in real-time with other attendees to achieve the fastest lap, immersing themselves in a fully immersive and thrilling driving experience.

Benefits and Impact:

• Cutting-Edge Technological Innovation: The use of technologies such as Remote Rendering and Edge Computing underscores the project’s commitment to innovation and technical excellence, setting new standards in the application of mixed reality at exhibition events.
• Performance Optimization: The combination of Remote Rendering and Edge Computing ensures optimal performance even in high-demand environments, allowing for a seamless and uninterrupted experience for all participants, regardless of user load.
• Enhanced User Experience: By leveraging cutting-edge technologies, the project delivers an enhanced user experience, increasing immersion and realism in the mixed reality experience, leading to greater satisfaction and engagement from attendees.

Conclusion:

The project developed by Bravent in collaboration with Microsoft Qatar and Qatar Tourism for GIMS Qatar represents an exciting fusion of motorsport passion and technological innovation. By utilizing technologies such as Remote Rendering and Edge Computing, the event not only offers a high-quality mixed reality experience but also sets a new standard in the application of technology at exhibition events, leaving a lasting impression on all participants and spectators.